The Wall Street Journal had an interesting story about the challenges of naming startups when the availability of domain names drops everyday. Many entrepreneurs, searching for short URLs, have used their to imagination to invent their company names, such as Kaggle, Mibblio, and Zaarly.
The creative names are part of the mentality of today's entrepreneurs, who are breaking all the rules as they follow their dreams. In a sense, that's what the startup is all about: creating not just a business but a home that expresses who you are. Entrepreneurs today want casual offices with ping-pong tables and free food and drinks. They want employees to love what they do, and share in the company's success. Most of all, they don't want to be bound by the established norms. They are ready to be part of a new world, where anyone with a dream, a strong work ethic, and access to cheap programmers overseas, can become a successful CEO.
So to all those doubters, beware: my company, www.dhfmanfrauec.ly is launching soon.
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